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Why culture inhibits social media success in big business
There was some great discussion last week at the Web 2.0 conference on “Why social media fails and how to fix it”. The panel included Charlene Li, Peter Kim and Jeremiah Owyang all noted thought...
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World’s Best Viral Video?
I have been reflecting recently on viral marketing and it’s capacity to build global awareness almost instantly… Like every great marketing technique there is a formula: It has to be interesting and in...
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#ims09 Inbound Marketing Summit Highlights – San Francisco April 28-29 2009
I was lucky enough to have some time to attend a number of the sessions at the Inbound Marketing Summit run by Chris Brogan . I did not get to every session due to some client commitments but I was...
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Why the future of marketing is digital
I found an interesting video today made by the Best Buy CMO, Barry Judge: The primary advantage of the digital space is it allows businesses to really understand what customers think. It is a platform...
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Why authenticity matters
We had another great SVAMA program last night, with a very interesting keynote by Rohit Bhargava and an outstanding panel comprised of Michael Brito from Intel, Glenna Patton HP’s VP of Brand Strategy...
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Gaining customer insight through pain point mapping
Today’s technology is enabling increasing opportunities to gain insight into how consumers use products and where they can run into problems or “pain points”. One of the finalists in a recent contest...
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Why social media matters to customer centric businesses: Death by a thousand...
Much has been written about the impact of social media on corporations and yet many still dismiss it as a distraction. The “United Break Guitars” video has now been viewed more than 12 million times....
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4 ways Electronic Arts navigated major Tectonic Shifts impacting their Customers
Many industries today are experiencing market and technology shifts in their marketplaces that are somewhat like the clashing of tectonic plates that cause earthquakes and tsunamis. Industries...
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Customer Centric Leadership in Action – A lesson from Elon Musk
One of the central tenets of being a customer centric leader is listening to customer feedback and responding with action. There is no better recent example than Elon Musk’s response to a customer...
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